In Tulsa, there is a lot of chatter about mobile marketing and its impact on a company’s overall marketing strategy. If a company jumps into mobile marketing simply because it’s the new thing and seems like the right way to go, they are applying mobile marketing for the wrong reason. Mobile marketing should be just one component in an overall marketing plan.
Before the mobile revolution, marketers could stay above water by running Internet ads, creating targeted pay-per-click (PPC) ads, printing ads in the local newspaper, sending advertisements in the mail, or creating telemarketing campaigns. Today, this is not the case. To keep the interest of your company’s target market, it is crucial to have a mobile marketing plan.
Some important mobile marketing strategies may include:
- QR codes
- Text messaging/SMS programs
- Push notifications
- Mobile apps
- Mobile websites
- Mobile commerce
To thrive in today’s mobile marketing world, successful companies make effective use of a combination of strategies, and most firms partner with expert developers to help them achieve success. It is necessary to have a trusted partner that has experience and knowledge in the world of mobile marketing.
Engage Mobile Solutions is the creator of this site. We are a mobile app strategy, development, and marketing company that is fully committed to helping our Tulsa clients achieve their goals. Check us out at EngageMobile.com.